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Avedon partners with Brand Masters

Investment company Avedon Capital Partners is partnering with Brand Masters to support the company in the implementation of an ambitious international growth plan. 

Brand Masters wants to accelerate organic growth in Western Europe in the coming years, in combination with investments in the organisation and the supply chain. Possible takeovers are also actively being pursued. The partnership will take place subject to the approval of the competition authorities.
Brand Masters was founded in 2012 by Toine van Poppel and Jasper Vreugdenhil. As a commercial and logistics service provider, the company supports a range of well-known and less well-known suppliers to the non-food retail channel. By constantly generating new ideas, products and brands to non-food retailers, Brand Masters provides an attractive range of fast moving consumer goods (“FMCG”) to consumers each and every day. This approach has been very successful.
Brand Masters has experienced rapid growth since its foundation. With 75 employees it provides services in Europe in particular. Together with Avedon, Brand Masters can strengthen its own organisation.Indispensable link
Brand Masters acts as a partner for a wide range of FMCG producers on the supply side and the non-food retail channel on the buy side. In this chain, the company has become an indispensable link for many partners in recent years.
Van Poppel says: “We started from day one with the mission and drive to be the best partner as an FMCG supplier for the non-food retail channel. In recent years we have noticed that unburdening our partners is a clear added value. With the investment and knowledge of Avedon we – as an entrepreneurial and learning organisation – can accelerate our growth ambition so that we serve our partners in the chain even better.”
Vreugdenhi addsl: “In recent years, Brand Masters has grown into an entrepreneurial organization with an enormous amount of talent. The desire to grow is partly due to the opportunities that we see in the market. With targeted investments in the organization and a clear growth plan, including acquisitions, we will be fully committed to underlining our mission in the coming years.”
Vreugdenhil and van Poppel will remain part of the Management Team during the further expansion and realisation of the company’s growth ambition. The team will be strengthened to realise the growth plans.
Alfred Tulp, Partner of Avedon Capital Partners, says: “We are very impressed by the entrepreneurship of the company led by Jasper Vreugdenhil and Toine van Poppel. As young entrepreneurs, they have built a flourishing company with an international reputation in a short period of time. We are proud of this new partnership and look forward to working with Brand Masters to further expand this success internationally.”

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