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Altamont Capital's Excel Fitness names new CEO

Altamont Capital's Excel Fitness names new CEO

Excel Fitness, a Planet Fitness franchisee, has named CJ Bouchard as Chief Executive Officer. Bouchard has worked in the Planet Fitness system since 2006. He joined Excel in 2018 when the Planet Fitness franchise that he founded was acquired. While with Excel, he has served as both President and Chief Operating Officer. Bouchard has also been instrumental to Planet Fitness as an active member of the Planet Fitness Independent Franchise Council.