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Lariat Partners invests in Willowood USA

Denver-based private equity firm Lariat Partners has made a significant investment in Willowood USA, a leading manufacturer of generic crop protection products, to further expand its product portfolio and market expansion.

“The strategic investment that Lariat Partners has made in our company will rapidly fuel our growth and presence in U.S. agriculture,” says Brian Heinze, Willowood USA’s President and CEO. “We have experienced excellent growth these past five years and this investment from Lariat will ramp up our expansion and broaden our presence in markets that we have not yet penetrated.”

Vijay Mundhra, Co-Founder of Willowood USA, says: “Lariat is providing the necessary growth capital to help Willowood USAmake strategic hires, internally develop and opportunistically acquire new products, and enhance its sales and marketing efforts.”

Kevin Mitchell, Managing Partner for Lariat Partners, says: “We are very impressed with the management team at Willowood USAand the success they have experienced bringing valuable crop protection products to market at a time when growers are increasingly demanding high performing herbicides, fungicides, and insecticides at competitive prices. Crop protection is a sub-vertical within our Food and Agribusiness industry focus. We have tracked crop protection companies for many years and based on our industry knowledge and research, our investment in Willowood’s future growth is a great fit for our CORE Investment Strategy.”

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