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Nordic Capital Fund VII acquires majority stake in Max-Inf

Nordic Capital Fund VII (Nordic Capital) has expanded its holdings in the child safety market with an investment in Max-Inf, manufacturer of children’s car seats based in China. 

The transaction allows Britax and Max-Inf to further develop their relationship and accelerate growth in the key Asian markets.

Max-Inf is headquartered in Ningbo, China. In 2014 the company had revenues of approximately USD 73mn and over 700 employees. The company manufactures child restraint systems, some of which are exported and some marketed in China under its own brand Baby First.

“Max-Inf has been our exclusive distributor for Britax products in China for several years and has been instrumental in establishing Britax as the No1 brand for child restraint systems in China. We have increased our sales in China more than ten-fold since 2010 and are excited to continue this success story by having Britax and Max-Inf working side by side going forward,” says Paul Gustavsson, CEO of Britax Group.

The Founder of Max-Inf Mr Leo Xu Lihong retains a substantial interest in the business and continues to lead Max-Inf. “We are very excited to continue our strong relationship with Britax. With Nordic Capital as new shareholder Max-Inf will seek to make an even broader range of Britax products accessible to the Chinese consumer in the future and seek to further strengthen its export business,” said Leo Xu Lihong, CEO and founder of Max-Inf.

“We see a substantial share of global growth in child restraint systems for the coming years coming from the Chinese market, given an increasing awareness of child safety among consumers and a tightening of safety standards and regulation. Bringing Britax and Max-Inf under Nordic Capital ownership enhances the potential for the two Groups to best capture growth opportunities with their respective brands Britax and Baby First,” says Hans Eckerström, NC Advisory AB, advisor to the Nordic Capital Funds. 

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