Perwyn, a family-backed private equity and growth capital investor, has acquired the Krakow-headquartered business SALESmanago, together with its co-investor SilverTree Equity.
Perwyn, a family-backed private equity and growth capital investor, has acquired the Krakow-headquartered business SALESmanago, together with its co-investor SilverTree Equity.
Perwyn and SilverTree have committed to significant growth equity to fuel SALESmanago’s expansion. This transaction provides the business with further capital and resources to become a global leader in the strategic and high-growth mid-market CDP & marketing automation market. The investment will also allow SALESmanago to continue to win business from blue chip companies and to deliver a feature-rich, cloud native product with a short time to market and proven customer value.
SALESmanago has long been at the forefront of marketing technology and has been recognised by both the Financial Times and Deloitte as one of Europe’s fastest growing companies. With operations across all European countries, the Americas and Asia, SALESmanago helps organisations to deliver a unique customer experience. The platform creates a complete 360-degree customer profile powered by AI, allowing companies to execute a seamless, hyperpersonalised omnichannel marketing execution strategy.
Over 2,500 organisations around the world and across verticals and sizes – including enterprise and mid-size clients – rely on SALESmanago’s software solutions to optimise their marketing efforts. Customers also include BMW, Burger King, Starbucks, Toyota, Victoria’s Secret, Crocs, and T-Mobile, and the business is growing at, on average, 50 per cent per annum.
As part of the transaction, several seasoned technology executives have been appointed to support SALESmanago’s growth journey:
Tim Weller (Chairman of Trustpilot), Rafal Brzoska (founder and CEO of Inpost), and Jean-Philippe Baert (experienced MarTech executive) will join the SALESmanago Board of Directors
Ivo Totev (CMO of Suse and former CMO of Unit4), Adam Hale (former CEO of Fairsail and Head of Software Europe at Russel Reynolds), and Matt Harris (former KPMG partner) will join as Operating Partners
Perwyn and SilverTree were advised by EY, Eversheds Sutherland, Crosslake Technologies, and Bain & Company. SALESmanago was advised by GP Bullhound.
Greg Blazewicz, SALESmanago’s Founder and CEO, says: “We founded SALESmanago in 2012 with the ambition to deliver a world-class customer data platform. Since then, the company has grown rapidly into a CDP and marketing automation market leader. Our partnership with SilverTree and Perwyn brings us additional strength to fuel our rapid growth and accelerate our current momentum internationally. The combination of these two investors, with their strong software and international growth expertise, provides more access to global resources and enables us to invest even more to deliver innovation and value for our clients.”
Olle Davidsson, representing Perwyn on the SALESmanago Board together with Ravi Sharma, says: “We have thoroughly enjoyed getting to know Greg Blazewicz and the wider management team and are impressed by the success they have achieved to date. SALESmanago has an outstanding product at its core. It has proven that it can successfully grow internationally and has repeatedly outperformed well established incumbents in competitive tenders and on key operational and financial metrics. With Perwyn and SilverTree’s funding support, coupled with the appointment of new high profile Non-Executive Directors and Operating Partners, we believe that the business has all the necessary ingredients to successfully address the sizeable market opportunity.”
John Messamore, Managing Partner of SilverTree Equity, says: “We expect budgets for MarTech SaaS applications to continue to grow as e-commerce businesses respond to increasing competition. Further, changes in regulation and the ability to collect and leverage third party data and cookies are driving significant investment in platforms that help leverage fully-compliant first party data, which is the core of SALESmanago’s CDP platform.”
