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Perwyn-backed Miss Group makes senior hire

Fast-growth international web hosting business, Miss Group, has strengthened its senior leadership team with the appointment of a chief marketing officer.

David Nordberg joins the Perwyn-backed business where he will oversee the development and implementation of a comprehensive marketing strategy that will support the company’s ambitious growth plans and service offering as a best-in-class provider of hosting, domain and other web services. 
David joins from his role as chief product officer at gaming and e-sports platform, G-Loot, and board position with e-sports app, Strafe. He brings more than 20 years’ experience in building international brands, cross-functional teams and new business models for a range of fast-growth online businesses. 
His appointment follows a strong period of growth for the Group, which completed two acquisitions in March 2021 – Seravo and MMD Networks. This brings the total number of acquisitions completed by Miss Group to 14 since 2018, with five completed under Perwyn-ownership since February 2020. 
Miss Group now services more than 218,000 customers worldwide and employs more than 300 people with offices throughout Sweden, UK, Lithuania, Spain, Finland, Bulgaria, USA, Canada, Mexico and India. 
Mattias Kaneteg, Miss Group founder and CEO, says: “We have continued to accelerate our growth with a bold buy-and-build strategy that has significantly increased our global customer network. With David’s impressive track record of working with scalable online businesses, bringing new products to market at pace to serve international customers bases, it was clear that his experience and skills set were the right fit for our business. 
“David has already proactively demonstrated his ability to find solutions that meet our business’ strategic objectives and our customers’ needs, and his contribution will be crucial to achieving our future growth plans.” 
Nordberg adds: “The impressive entrepreneurial drive of Miss Group’s team, combined with the unique opportunity to build strong brands across multiple geographical regions, made a very compelling offer. 
“I believe Miss Group is extremely well positioned to continue its fast-paced growth and I look forward to consolidating its local marketing activity to build a robust global marketing strategy with an emphasis on ROI-driven marketing and a focus on continued profitable growth.” 

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