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Velocity Capital Advisors launches Juice Ventures

Velocity Capital Advisors, a leading UK EIS/SEIS investment fund focussed on consumer technology, has launched a new growth capital product – Juice Ventures – to cater for the specific financing needs of early-stage companies primed for exponential growth through cost effective user acquisition.

Juice Ventures is born from Velocity Capital Advisors’ understanding of the UK scale- up market whereby promising start-ups require debt financing in form of significant funding for digital UA, with lending focused on the company’s marketing data, rather than its revenues. According to CEO and Founder of Velocity Capital and Juice Ventures, Raj Saxena, “Juice Ventures has been set up to allow founders to grow at scale without dilution. Marketing is often cited as a digital businesses’ biggest reason for failure – so get it right and then as an entrepreneur you have a far greater chance of success”. With 40 per cent of all VC funding being spent on Facebook and Google, Juice’s digital marketing funding vision is the transformative lending model of the future.

Juice Ventures launches with an exceptional one-time initiative to support British scale-ups.

To mark its launch, Juice Ventures is offering GBP1 million in User Acquisition (UA) funding to a successful applicant (or the funding will be split over a handful of applicants). The funds will be offered without any interest or fees and on an unsecured basis. The successful applicants will have free access to Juice’s UA specialists, who will support the optimisation of digital marketing campaigns.

The first stage will involve some basic questions. If the applicants are invited to the second stage, Juice Ventures will conduct meetings to hear about applicants, what makes them tick and have an initial appraisal of marketing data. Should the applicants advance to the third and final stage, this will involve a comprehensive due diligence exercise and further meetings if necessary. A final list of candidates will go before a select judging panel of some of the finest business/venture/tech leaders in the country. Finalists will also need to be approved by Juice’s Credit Committee.

All enrolments are to be sent by the 30 June with the successful applicants announced at the end of July for the then six month facility to commence at the beginning of August 2021. 

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