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Mid-market private equity firm Palamon Capital Partners has acquired a majority stake in EnGrande, a leading European on-line booking business focused on the budget accommodation sector. The terms of the transaction were not disclosed, however, Palamon will hold a majority stake in the business.
EnGrande was established in 2003 by founder and CEO John Erceg to generate bookings for budget hotels and apartments in Barcelona. Following a successful period of rapid expansion across Europe and selected cities in North America and Asia-Pacific, the Company now has more than 7,000 establishments subscribed to its service worldwide and processes more than EUR80 million of bookings per annum. Engrande’s websites, which include www.budgetplaces.com, and a network of dedicated 30’s city websites, such as www.london30.com and www.amsterdam30.com, are aimed at cost conscious leisure and business travellers who are typically based in Europe. The company employs 85 staff and is headquartered in Barcelona with offices in New York City and Dublin.
Palamon’s investment in EnGrande is based on the strong growth dynamics of the on-line travel agent market. The European hotel sector generates sales of EUR85 billion per annum of which on-line bookings currently account for around EUR14 billion but are growing at more than 14% per annum. The European budget accommodation sector itself is currently worth approximately EUR15 billion per annum and is rapidly growing due in part to the expansion of low cost carriers. The fragmented nature of accommodation suppliers and their low penetration on-line presents EnGrande with a strong opportunity to accelerate the growth of its network of providers and become the leading player in the budget market.
Commenting on the transaction, Founder and CEO of EnGrande John Erceg, says: “We are delighted to partner with such an experienced growth investor as Palamon. Their understanding of the on-line retail space and analysis of our business convinced us that they could provide the strongest strategic support to help us achieve our ambitious growth plans. A key part of the growth plan is a shared commitment to delivering the best choice of cheap, central, clean and safe accommodation to our customers. EnGrande is passionate about helping its online customers save money on their travel accommodation and helping hoteliers fill their rooms profitably.”
Fabio Massimo Giuseppetti (pictured), Partner at Palamon Capital Partners, says: “We are excited about partnering with John and his management team through our investment in EnGrande. The conclusion of this transaction is the culmination of an extensive amount of research into the on-line travel agent sector. The internet has yet to transform the budget accommodation sector in Europe as the low cost supplier base is still highly fragmented and many owner operated establishments have yet to embrace the on-line world.”
Jaime-Enrique Hugas, Principal at Palamon Capital Partners, says: “EnGrande is a strong platform from which to build a niche market leader. The Company addresses a fundamental market need by offering today’s cost conscious consumer its network of over 7,000 cheap, central and clean establishments in Europe and in selected cities globally. EnGrande’s has a truly differentiated offering in the budget accommodation market. We look forward to working with John and his team.”
Palamon has a strong track record in partnering founder-led businesses and providing strategic and financial support through periods of accelerated growth. In 2007 the Firm invested in European on-line fashion retailer, Dress-for-less, and during its ownership grew revenue and profitability by more than 35% per year. The business was sold in March 2011 to Privalia, headquartered in Barcelona. In December 2010 Palamon sold its majority stake in Loyalty Partner, Europe’s largest loyalty programme, to American Express in a transaction valued at more than EUR500 million. The founder-led company, which was acquired by the Firm in 2005 more than doubled revenue and profitability during Palamon’s ownership.
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