Private equity firm HIG Capital’s Brazilian affiliate has completed investments in Grupo NZN and Click Jogos, two players in the digital media space in Brazil.
As part of the transaction, NZN and Click Jogos will merge.
Founded in 2000, NZN is among the top 10 most accessed web properties in Brazil, with nearly 30 million monthly unique visitors. The company is a digital content leader in technology, software guides, game reviews, general curiosities and TV show news. Its portfolio of websites includes Baixaki, Superdownloads, TecMundo, Mega Curioso, Baixaki Jogos, Minha Série and Em Resumo.
Founded in 2004, Click Jogos curates and creates entertainment content. The company is the largest website for kids and teens, offering 20,000 free-to-play games in 350 unique categories for PC and mobile. With more than 15 million monthly unique visitors, Click Jogos has one of the largest inventories for internet advertising, ranging from traditional banners to in-game ads.
Gui Barthel, CEO and founder of NZN, says: “Click Jogos is a perfect fit for us. We will be able now to enter the fast growing segment of online and mobile gaming especially in the kids and teens audience. Together with HIG expertise and help, I am confident this transaction will vault the company to the next level.”
Andreas Diegues, founder of Click Jogos, says: “We are excited to join forces with NZN to reach our goal of becoming one of the largest digital media powerhouses in Brazil.”
Fernando Marques Oliveira, head of HIG Brasil and HIG Latin America, says: “Both entities are leaders in their specific segments in a high growth market. We are excited to support this powerful combination of two leading businesses and drive innovation in the digital advertising industry.”
