HookLogic has secured an investment from LUMA Capital Partners, the recently formed venture capital fund of LUMA Partners, an investment bank known for its strategic industry maps known as LUMAscapes. HookLogic is one of the first investments for the fund.
In a recent blog post, LUMA explained the reasoning behind the investment, citing HookLogic as “leading the industry in three market trends that we are watching closely: e-commerce properties transitioning to media companies, results-driven advertising versus proxies, and mobile growth.” The post went on to note that HookLogic is “one of the few companies powering a true marketplace at scale outside the walled garden platforms of Google, Facebook and Amazon.”
“When we first met HookLogic several years ago, we thought they had the ingredients of something very special,” says Sumeet Jain, General Partner at LUMA Partners. “The team executed amazingly on its vision and now holds an enviable position in the market. We are excited to make this one of the first investments of LUMA Capital Partners.”
“We have tremendous respect for LUMA’s thought leadership platform and clear expertise in marketing technology and are excited to partner with them as we scale and grow HookLogic,” says Jonathan Opdyke, CEO of HookLogic. “Many of the trends that LUMA foresaw in the past few years supported the HookLogic thesis – fortunately for us they have played out as they predicted.”
The investment follows a strong year for HookLogic, in which it surpassed USD100 million in sales and launched an aggressive international expansion. The company was also recently recognised by Forrester as one of 20 start-ups all retail eBusiness executives should know.
