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LUMA Capital Partners invests in Blueshift’s Series A financing round

LUMA Capital Partners invested USD2 million in Blueshift's recent Series A round of financing. The investment is a first for the newly formed fund that is exclusively focused on innovations in marketing technology.  

Alongside the investment, LUMA Capital General Partner Carey Lai has joined Blueshift's board as an observer, bringing years of experience helping to grow some of today's most successful mar-tech companies like Sprinklr and Gigya.

"Our team has spent their careers investing in, leading and advising some of the smartest, most successful marketing technology companies," says Carey Lai, General Partner, LUMA Capital Partners. "We are particularly excited by the groundbreaking work that Blueshift is doing in applying big data machine learning technologies to segment-of-one marketing. They are clearly the leader in what will be a very large category within the marketing automation space and we're looking forward to helping them accelerate their growth."

Segment-of-One marketing tailors communications to an individual based on their behaviours and preferences . It allows marketers and content publishers to send hyper-targeted messages to users across ALL of their different devices and channels based on their prior browsing and purchase behavior and affinities . Blueshift enables unparalleled personalisation capabilities based on consumers' interests, purchase patterns and browsing behaviour, resulting in 3x-10x higher conversion and engagement.

"LUMA Capital Partners is led and backed by some of the biggest and most successful names in mar-tech," says Vijay Chittoor, co-founder and CEO of Blueshift. "LUMA brings so much more to the table than just capital.  Their team has unsurpassed market knowledge and reach. Carey will be invaluable to us as we rapidly scale Blueshift and exploit the opportunity for Segment-of-One marketing."

Segment-of-One marketing has always been the "Holy Grail" of direct marketing and today that vision is realised through Blueshift. Under the leadership of CEO Vijay Chittoor, Blueshift has assembled a premier team of marketing and data science leaders, from leading B2C companies like WalmartLabs and Groupon.

Blueshift's proprietary Interaction Graph technology puts the power of big data and machine learning in the hands of the marketer. Blueshift's personalisation is fully transparent to the marketer and customisable to business needs.

With the multi-channel capabilities of Blueshift, customers can scale to multiple messaging channels, including email, mobile push notifications, SMS & display–including Facebook retargeting and Facebook custom audiences – easily synchronising messaging across all these channels. 

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