Buy-out firm KRG Capital Partners has completed the sale of Ansira Partners, a data-driven, technology-enabled marketing solutions provider, to Advent International.
Financial terms have not been disclosed.
Bruce Rogers, managing director at KRG, says: “I’d like to congratulate Martin Reidy and the entire Ansira management team for their superb execution of Ansira’s growth strategy and market positioning, and thank them for their strong partnership with KRG. Ansira is an industry leading solutions provider because Martin and his team remain keenly focused on delivering outstanding results for Ansira’s clients in this time of fast paced change in data-driven and technology-enabled marketing. We wish them all the best with their new partners Advent International.”
KRG acquired Ansira in March 2012, and the sale represents the ninth full exit in KRG’s USD1.96 billion Fund IV.
Petsky Prunier Securities and Lincoln International served as financial advisers and Kirkland & Ellis served as legal adviser to Ansira on the transaction.
