Mid-market investment bank Lincoln International (Lincoln) has represented KRG Capital Partners (KRG) on it sale of sell Ansira Partners (Ansira) to Advent International Corporation (Advent). Terms of the transaction have not been disclosed.
Ansira is a premier data-driven, technology-enabled marketing solutions provider which integrates data analytics, CRM, localised marketing automation and performance media with best-in-class execution strategies. Together these capabilities drive ROI-measured marketing programs at a national and local level. Ansira's product offering focuses on the use of data-driven decision making, from marketing decisions and strategy recommendations to media / channel allocations and creative concepts. This offering is supported by the Company's unmatched ability to integrate, model and activate disparate first, second and third-party data sources. More than 150 leading brands trust Ansira to transform their marketing programs, nurture customer relationships, inform creative ideas and brand experiences and fuel consumer engagement while optimising the impact of marketing expenditures.
Denver-based private equity firm KRG acquired Ansira in 2012 and will exit its investment with this transaction.
"We are very pleased with the transaction, both for our limited partner investors and for our management partners from Ansira," says Colton King, Managing Director at KRG. "Lincoln's deep industry expertise, access to the relevant global buyer universe and tremendous execution capabilities contributed to an outstanding result for all of Ansira's shareholders. The advisory team led an efficient process that delivered on our objectives and allowed management to focus on the Company's continued strong performance.”
Advent is acquiring its stake in partnership with Ansira's management, who will continue to retain a substantial ownership position in the Company. "We look forward to partnering with Advent during this next phase of growth for our Company," says Martin Reidy, President and CEO of Ansira. "We remain focused on executing our strategic plan of both organic and inorganic growth, expanding into new markets, and leveraging our new capabilities and expertise to serve clients' needs amid a rapidly evolving digital landscape.
