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San Francisco Equity Partners appoints VP

San Francisco Equity Partners (SFEP), a private equity firm focused exclusively on expansion-stage companies in the consumer industry, has appointed Chris Sargent as a Vice President, based in San Francisco.

Sargent will focus on sourcing new investment opportunities, due diligence, deal execution, and working with SFEP’s portfolio companies on operational initiatives.
 
Sargent joins SFEP from Sawaya Segalas, a New York based investment bank exclusively focused on the consumer products sector. Mr. Sargent had a 10-year career at Sawaya Segalas, where he focused on M&A transactions in the personal care, beauty, personal health and wellness, household products and food and beverage sectors. Chris earned his BA from Columbia University.
 
“We are thrilled to welcome Chris to the SFEP team,” says Scott Potter, Managing Partner of SFEP. “We’ve worked closely with him as a financial advisor on multiple transactions over the years, so we know his extensive expertise in middle market consumer M&A and his strong reputation in the consumer ecosystem in which we operate. Chris will be an extremely valuable addition to the team as we continue to scale our investment platform.”

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