AnaCap-backed heidelpay Group acquires PoS specialist Alpha-Cash

AnaCap-backed heidelpay Group, a fintech service provider in Germany, has acquired point-of-sale specialist Alpha-Cash Payment GmbH.

The purchase of Alpha-Cash Payment is heidelpay Group's second investment in 2019 following the acquisition of PayLater and collection specialist Universum Group back in late January.
 
Alpha-Cash Payment GmbH is now the third company within the heidelpay Group allowing cashless payments to be transacted at the point of sale (PoS). The group acquired Hamburg-based StarTec Payment & Service back in October 2017, followed in May 2018 by the purchase of Avanti Technology Graf GmbH, the leading commercial network provider in the Munich region.
 
Mirko Hüllemann, founder and CEO of the heidelpay Group, says: “Bricks-and-mortar retailing and e-commerce are increasingly converging. Payment service platforms now need to provide a seamless, omnichannel payments experience across e-commerce and PoS thus enabling retailers to offer their customers a truly satisfying shopping experience. The purchase of Alpha-Cash strengthens our position in this extremely fragmented area of PoS and expands our presence in the east and north-east of Germany respectively.”
 
Financial details for the transaction have not been disclosed.