Activa Capital has sold Atlas for Men, a European specialist in multi-channel sales of outdoor clothing for men, created in 1999, to Latour Capital.
Latour Capital is now the new majority shareholder of Atlas for Men, alongside company president Marc Delamarre and his management team.
The exit of Activa Capital, Initiative et Finance and Indigo Capital, comes less than three years after they bought the company in a spin-off from the De Agostini group, alongside Delamarre and his team.
Over the last three years, Atlas for Men has seen its turnover increase from EUR130 million in 2015 to EUR189 million in 2018. During this period, the brand accelerated its international expansion with openings in the Czech Republic, Slovakia and more recently the United Kingdom. Atlas for Men generates 60 per cent of its turnover outside France with a presence in 11 countries in Europe. Atlas for Men continues to deploy its multi-channel strategy, with a steady increase in online sales.
Christophe Parier and Alexandre Masson, Partners of Activa Capital, says: “We are very happy to have accompanied Marc and his team in a phase of very strong acceleration and transformation of Atlas for Men, a company initially created by Marc within the De Agostini Group and which became independent in 2016 with our support.”
Delamarre adds: “I would like to thank the Activa Capital team for their support, guidance and wise advice during this period of strong development. Branding, international, data and digital remain our priorities for the coming years. I have no doubt that Latour Capital’s entrepreneurial expertise will be an important asset in pursuing our growth and rapidly reaching our target of EUR300 million in revenue.”
Philippe Léoni, Founding Partner at Latour Capital, says: “From our first meetings, we were very favorably impressed by the quality of the management team that is expanding the company in 11 European countries. Atlas for Men’s model and growth make it an extremely successful company. We are very pleased to support Marc Delamarre and his teams in a new phase of ambitious growth.”
