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GCA Altium advises on G3 Comms and Connect Managed Services merger

Global investment bank GCA Altium has advised Apiary Capital on the merger of its portfolio company G3 Comms with Connect Managed Services, to create one of the UK’s largest customer experience and unified communications managed services providers, with annual revenues in excess of GBP55 million.

Headquartered in London, Connect Managed Services (Connect) is a leading customer experience, unified communications and digital transformation provider for global enterprises. The company partners with Genesys, Amazon Web Services, Microsoft, Avaya and Cisco to offer digital solutions, with clients including Johnson & Johnson, BP & Diageo. LDC backed a buyout of Connect in 2014 and will exit as part of the merger.
 
London-based G3 Comms builds, deploys and supports unified communications and contact centre solutions for enterprises across numerous sectors worldwide. Partnering with 25 leading communications suppliers – including Microsoft, Genesys and Avaya – G3 Comms runs an aggregated Tier 1 global network to deliver reach and quality of service.
 
The two businesses have highly complementary capabilities and create a platform of significant scale in the UK and overseas. Industry veteran Mark Thompson will join the board as Chairman.
 
GCA Altium acted as exclusive financial advisor to Apiary Capital, having previously advised the firm on its majority investment in G3 Comms in March 2019. The GCA Altium team was led by James Craven, and included Declan O’Connor and Alex Coral.
 
James Craven, Managing Director at GCA Altium, says: “We greatly enjoyed working with Apiary to create a new, exciting business of scale in this growing market. We continue to see the unified comms sector as an attractive market for investment which remains ripe for consolidation.
 
“This merger brings together two businesses with highly complementary capabilities and has created one of the UK’s largest customer experience and unified comms specialists.”

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