WhiteHorse Capital, the direct lending affiliate of private equity firm HIG Capital (HIG), has provided a new senior secured term loan facility to Connexity, to support its acquisition of SkimLinks. California based Connexity is an independent provider of new ecommerce customer prospecting across the US and Europe, serving the retail performance marketing industry. UK based SkimLinks is an ecommerce monetisation business focused on connecting its network of 61,000+ publishers to 48,000-plus retailers.
“We closed this transaction in a very challenging underwriting environment and WhiteHorse delivered in all respects: moving on a compressed timeline, being commercial on documentation, and acting with integrity throughout to close a highly impactful acquisition for Connexity. This was a great start to a partnership,” says JT Treadwell, Managing Director at Symphony Technology Group (STG).
Mark Bernier, Managing Director at WhiteHorse Capital, adds: “We are excited to partner with Connexity and STG by providing a financing solution for the Company’s acquisition of SkimLinks. We look forward to supporting the Company, management team and Sponsor as they execute on their operating strategy going forward.”
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JEGI acted as advisor to the Company and Sponsor.
