EQT Ventures and Creandum have co-led a EUR1.5 million investment round into Kive, a company that enables creatives to collect visual assets in a library self-organising through machine-learning.
EQT Ventures and Creandum have co-led a EUR1.5 million investment round into Kive, a company that enables creatives to collect visual assets in a library self-organising through machine-learning.
The deal marks Creandum’s – which was the first backer of Spotify – 100th investment. Made for creatives by a Swedish film director, the company will use the new funding to grow its team across Europe and iterate on the product.
The concept of Kive was conceived in 2018, and then designed and developed by Olof Lindh. “As a director in creative environments, I experienced first-hand how powerful a creative library can be, and how great ideas get stifled because they’re difficult to share – which is why I built Kive,” said Lindh, CEO and founder of the platform.
“Imbued with a creator-first ethos, the vision is to help make creators’ lives easier and more fun with great collection and presentation tools – all of which helps power better ideas,” he added.
Powered by artificial intelligence, Kive’s technology categorises and organises visual assets by styles, environments, objects and lighting – but also actions, faces, types of shot, time of day and other concepts.
Target users include filmmakers, designers, photographers, architects, fashion stylists, publishers, and e-commerce brands.
Kive’s technology can recognise human emotions, so that users can categorise content according to the subject’s emotional state.
Rather than limiting creatives to static categories, the library shapes itself around each user’s content, so the AI tech tailors itself to each individual.
Kive’s platform is cloud-first, available everywhere, and tool-agnostic, which enables Kive to function as a meta-layer for visual assets from multiple sources, thereby becoming the default base library for creators, according to the company.
As a place where creative assets are stored and managed, Kive also enables sharing, doubling as a portfolio and presentation tool, while also connecting to social platforms.
