RTB House to acquire WhitePress

RTB House, a global advertising technology firm has acquired 100 per cent of the shares in WhitePress, a content marketing platform, from its founders, Dirlango, a technology-focused investment firm and Innova Capital, a CEE mid-market private equity firm. 

WhitePress’s management, including founders Paweł Strykowski and Tomasz Kwaśny, will continue in their existing roles. The financial terms of the transaction have not been disclosed.

Founded in 2013 and headquartered in Bielsko-Biała, Poland, WhitePress is a leading content marketing platform that assists advertising agencies and corporate clients in creation and publication of content across the web, as well as in tracking of marketing campaign results. The company, which has continuously been focused on quality of content created and distributed, is a leader in content marketing automation that makes the publishing process easier, faster, and more cost-effective. WhitePress platform is highly scalable internationally and enables publications across multiple geographies with ongoing roll-out across the new markets. The wide ecosystem of products is used by thousands of clients and relays on inventory provided by over 21,000 publishers across 12 geographies. Furthermore, the company owns the GoodContent platform and is currently launching its latest service Content Premium internationally.

The overall support from RTB House will enable WhitePress to seek to accelerate its growth across new markets including in the Americas and Asia.

Paweł Strykowski, Founder and CEO of WhitePress, says: “We are excited to join RTB House. We have always been committed to providing our clients with a high quality service and the best experience. With RTB House’s support, we will significantly accelerate the international roll-out and sign up new publishers as well as attract new clients to our platform. We started the internationalization of our business just two years ago and we are thrilled to be able to accelerate our growth with the support of such an internationally successful AdTech firm.”

Robert Dyczkowski, Founder and CEO of RTB House, says: “We are delighted to team up with Paweł Strykowski and his team to support the further development of WhitePress. In its relatively short history, WhitePress has emerged as a leading content marketing automation provider to regional clients, with a unique, scalable platform proposition designed to enable the accelerated roll-out across multiple geographies.”

Łukasz Wejchert, Founder of Dirlango, says: “The decision to divest WhitePress was not easy. We are pleased to find a buyer with a global reach and an impressive product capable of accelerating WhitePress expansion.”

Michal Wojdyła, Managing Director of Innova Capital, says: “It was a great experience to support WhitePress in the internationalisation of its business. The company is highly profitable and cash flow positive despite multiple entries into new markets over the last 18 months, which proves the scalability of the WhitePress model.”
 

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