Susquehanna Growth Equity makes significant investment in LiveBarn
Susquehanna Growth Equity (SGE), an entrepreneur-centric growth equity firm exclusively focused on internet, software, and information services companies, has made a significant investment in LiveBarn, a subscription-based streaming service for amateur and youth sports.
Financial terms of the deal have not been disclosed.
LiveBarn provides Live & On-Demand broadcasting of amateur and youth sporting events so athletes, coaches, and fans never miss a moment of the game. Through its cutting-edge, patented technology and camera system, LiveBarn has grown 40 per cent year over year and now broadcasts from over 1,000 sports venues across the United States and Canada, including hockey rinks, indoor court sports (volleyball & basketball), turf venues (soccer, lacrosse, football), baseball/softball fields, gymnastics, and aquatics. To date, LiveBarn has streamed over 50 million hours of amateur and youth sporting events.
"We are incredibly excited to partner with the SGE team as a strategic and financial ally," says Farrel Miller, Founder and CEO of LiveBarn. "This partnership will support investments across the Company as we expand our venue coverage, technology, and leadership team so we can continue our mission to provide athletes, families, coaches, and fans real-time access to the games they care about."
Ray Giroux, COO of LiveBarn and former NHL player, adds: "From day one, the SGE team connected to our vision for youth sports. Their passion, knowledge, and experience made it clear to us, that SGE is the perfect partner. We look forward to collaborating with the entire SGE team as we drive LiveBarn’s future growth and success."
In conjunction with the transaction, SGE team members Scott Feldman, Jeff Steinberg, Aneesha Raghunathan, and Dennis Kim will join LiveBarn's Board in Director or Observer capacities.
"The big shot, the amazing save, the special bond that forms amongst teammates – these are memories that last a lifetime, and LiveBarn helps capture, share, and preserve them for family, friends, and fans to enjoy,” says Scott Feldman, Managing Director at SGE. “We are incredibly excited to help build the next great video streaming company – one that delivers unique content directly to the fans that care the most.”
SGE has invested in 60-plus technology companies worldwide, including Credit Karma, eToro, and Payoneer. The firm prides itself on its ability to provide founders and management teams with capital without a predetermined exit timeline and expertise to help accelerate their growth journeys.