Wedgewood Communications, a US-based full-service biopharma commercial communications and advertising agency, has joined imc group with the backing of pan-European investor Waterland Private Equity.
Wedgewood Communications represents a convergence of science, technology and creativity and employs 60 people in Holmdel, New Jersey. This strategic partnership builds upon a strong historical working relationship between the two companies and will encourage further successful agency collaborations across the imc group. Wedgewood joins imc group alongside existing imc group agencies: imc agency, Porterhouse Medical, Indigo Medical Compliance and Pulsar, giving the group a global headcount of 285 people.
Wedgewood Communications will significantly enhance the ability of the imc group to disrupt the global healthcare communications industry by offering clients a multidisciplinary approach across seven core divisions: Medical & Scientific Content, Publications, Digital & Creative, Insights & Consulting, Patient Engagement, Meetings & Events, and Medical Compliance & Material Review.
Established in 1989 by a core team with roots in the data-led and detail-intense field of medical publishing, Wedgewood Communications’ professionals work in purpose-built teams to deliver evidence-based solutions to clients across almost every therapeutic category, with the express aims of driving productivity, increasing market share and improving care outcomes. By capitalising on strategic agreements with software partners and a global network of alliances encompassing operators in North America, Europe and Asia, Wedgewood Communications can leverage the latest digital advances and data insights to drive superior outcomes for its clients from its headquarters in Holmdel, New Jersey, USA.
The financial terms of the transaction have not been disclosed.
Tom Timko, Chief Operating Officer at Wedgewood Communications, commented: “Having known the quality of work produced by Shairose and her standout team for several years, we are thrilled to join their effort to shake up the global healthcare communications industry. We’re excited that this collaboration with imc will expand our service offerings to Wedgewood’s client teams, and that our pooled resources and expertise will be game-changing for the brands that we support.”
Shairose Ebrahim, Chief Executive Officer of imc group, says: “Having worked with the team at Wedgewood Communications previously, I have first-hand experience of their exceptional dedication, ingenuity and ability. We are delighted to be partnering with them and we look forward to taking our combined offering to the next level in the service of our clients on both sides of the Atlantic.”
Dominic Graham, Investment Director at Waterland Private Equity, adds: “Wedgewood Communications’ personalised approach and proprietary technology have secured their competitive edge and customer appeal across three decades. By working together, their offering is transformed, their expertise unmatched, and their future bright. This is an important step in imc’s broader strategy, allowing us to serve our clients with market leading capabilities in the US and on a global basis.”
