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Prosek Partners: Best PR & Communications Agency

Prosek Partners’ key strategy to deal with the challenges of the last 18 months seems a curious one. Jennifer Prosek, Managing Partner at Prosek Partners, says: “In a word – overcommunication.”

She explains further: “Whether it was working with clients or talking with our own teams on what seemed to be ever-changing approaches to work, we over-indexed on communications at every level. Simple and direct communication has always been part of our culture on both routine and delicate topics, and we made sure that we had a forum to discuss successes, challenges or just ask questions. The pandemic changed a lot about how we do business and how we communicate, but it never changed the importance of listening, and to solve, not dwell.”

One of the more pronounced trends over the last 12 months was a decided move to a more digital world. This shift brought on more Zoom meetings and the use of other applications from the comms-tech stack to conduct due diligence, fundraising and annual meetings as well as internal communications. 

Jennifer Prosek says: “Our tech stack grew significantly over the last 18 months, providing us with better ways to measure, report and find opportunities for clients.”

Living in a sustainable world

Another key trend across Prosek’s client base was the sharper focus on ESG and Impact. In fact, Prosek is engaged nearly across the board in helping its clients not just develop ESG narratives and messaging, but draft policies and build ESG governance structures and frameworks for investments, measurement and reporting. This increased interest will clearly continue as LPs demand more participation from private equity firms on helping to build a more sustainable world.

In terms of client requirements, Jennifer Prosek notes that clients continue to rely on the firm for the basics: building brands through media relations and thought leadership for fundraising, transactions, exits and recruitment. And, of course, crisis communications. 

She adds: “This year, clients have matured in their approach to branding, allowing Prosek to significantly expand our talent base and offering in branding, digital marketing, special situations and ESG/Impact. This has led to a more sophisticated approach to integrated marketing, a deeper bench in the US and UK on issues and crisis management and an offering in sustainable investments beyond ESG communications.”

Prosek has greatly enhanced its ESG offering through its investment in ESG consultancy Blue Dot Capital, with the combined firm providing advice on ESG policies, governance frameworks, integration, metrics and reporting. “Our services have moved beyond drafting ESG annual reports to guiding firms along their path to become a more sustainable business and responsible investor,” Jennifer Prosek says.

Over the next 12-18 months, developing ESG programs will become more important for Prosek and its clients as regulations increase and investors demand more aggressive metrics, especially on climate. Firms will also need to become more diverse, developing recruitment programs to attract new talent.

Jennifer Prosek adds: “The hybrid world is with us on some levels, but in-person meetings and conferences will become more popular, illustrated already by the attendance at SALT, Milken and other recent events. And finally, more and more firms will adopt AI and other technologies to help with back-office operations, portfolio management and other key functions at the firms,” she concludes. 


Jennifer Prosek, Managing Partner, Prosek Partners
Jennifer Prosek is the Founder and Managing Partner of Prosek Partners, a leading international public relations and financial communications consultancy with offices in New York, London, Boston, Los Angeles and Connecticut. The firm ranks among the top financial communications consultancies in the US and UK. Prosek Partners was named among Forbes’ America’s Best PR Agencies in 2021, has been listed as an Inc 5000 Fastest Growing Company for nine years running and is ranked among the Top 25 firms in New York Observer’s PR Power List. Prosek was also listed personally among Insider’s list of top financial communicators in the United States.

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