Caterpillar, a digital rewards app for health promotion, education and behavioural change, has secured GBP450,000 in funding from investors including VC firm Jenson Funding Partners.
The healthtech company will use the funds to add new features to the app, expand the range of loyalty schemes it offers, and for other areas of business development.
The app was founded by ex-NHS Digital Director of Strategic Communications, Paul Baverstock, and draws on behavioural science, the academic study of human behaviour change. The app rewards users for physical activity and improved dietary habits, with loyalty points redeemable at popular chains such as Vue Cinemas and online gym class provider Hustle.
The app is built on a software-as-a-service platform and connects to third-party wearables and health apps, such as Google Fit and Apple Health. This lets users automatically accrue reward points without having to input their achievements manually.
