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3i unveils investment in shopping search engine Twenga

3i is making a EUR 2.6m investment in Twenga SA, a next generation shopping search engine that aims to enable consumers to compare, review and purchase ‘the most complete’ range of product

3i is making a EUR 2.6m investment in Twenga SA, a next generation shopping search engine that aims to enable consumers to compare, review and purchase ‘the most complete’ range of products online.

The company was founded in 2006 by Bastien Duclaux and Cedric Anes with the backing of a group of business angels including Jean-Noel Lebrun (ezlogin.com), Alain Cremer (Meilleuregestion) and Christophe Cremer (Meilleurtaux).

Twenga offers consumers a broad choice of products for sale online. Twenga’s platform relies on a large-scale infrastructure and highly sophisticated software that manages the indexing, categorisation and clustering of millions of online offers.

Unlike its existing competitors, Twenga does not simply display offers from a limited number of web merchants who pay for a listing, but actually references tens of thousands of online merchants. Twenga also lets consumers customise how they see their search results, sorted by user popularity, price, or by one of many specialised search results filters.

Twenga currently operates in France, Germany, Italy, Poland, Spain and the UK. These websites welcomed 7 million visitors in November 2007 and  indexed over 40 million offers from 25,000 merchants. 

Jean-David Chamboredon, Partner at 3i, says : ‘The Twenga team has created a highly impressive business to date. There’s real demand in the market for an easily searchable and comprehensive shopping database like the one Twenga is building. We expect high user adoption growth in the coming quarters’.

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