True Wind Capital (True Wind), a San Francisco-based private equity firm focused on investing in technology companies, has made a significant growth investment in Sterling Capital Brokers (Sterling), one of Canada’s leading independent benefit consulting firms that provides proprietary technology solutions to high-growth businesses and multinational enterprises.
Terms of the transaction have not been disclosed.
Founded in 2014, Sterling offers a comprehensive suite of bespoke employee benefit insurance solutions, including payroll integration, automatic billing reconciliation, and streamlined digital onboarding, to 1,000-plus clients across Canada.
