Shaken Udder, a husband-and-wife founded milkshake company that supplies to major UK supermarkets, has secured a minority investment from mid-market private equity firm LDC to support the next stage of its growth journey.
Headquartered in Tiptree, Essex, Shaken Udder blends fresh milk with real ingredients to create a variety of flavours, from its signature ‘Chocolush!’ to Strawberries and Clotted Cream, which are now stocked in retailers including Sainsbury’s, Tesco, Waitrose, Morrisons, ASDA, Co-op and Boots.
The business has expanded through new product development including a 750ml share bottle and a dairy-free, plant-based alternative range, Shaken Other.
LDC’s investment will support Shaken Udder’s management team – which will continue to be led by founders Jodie and Andrew Howie, to further expand the company’s customer base, including into convenience stores, and continue to develop new products. It will also fund a greater focus on brand marketing and exploring international expansion through distributors overseas.
As part of the investment, food and drink expert James Lambert OBE, founder of global ice cream manufacturer R&R Ice Cream and former Chairman of Burton’s Biscuit Company before its sale to Ferrero Rocher, is joining the Shaken Udder board as Non-executive Chair.
