Puma Private Equity, the private equity division of Puma Investments, has completed a follow-on investment of EUR2 million in Ron Dorff, having invested EUR4 million in the business in 2020.
Aligning Swedish functionality with French style, Ron Dorff specialises in menswear must-haves, with a particular focus on underwear and swimwear.
The company has achieved significant growth since Puma Private Equity’s initial investment and aims to triple sales within the next two years. This latest investment will provide capital to support Ron Dorff’s expansion plan and growth of the brand worldwide, with particular focus on the US, which already provides 30% of the business’s turnover. Following the opening of a flagship store in New York in 2021, the company will open three further US stores in the next two years, in Los Angeles, Miami and Fire Island.
