FlapKap, a company focused on e-commerce and SaaS growth in the MEA region, has completed a USD1.2 million funding round led by A15, a MENA venture capital firm, and one of the most prominent backers of early-stage start-ups in the region.
FlapKap is a regionally contextualised version of Clearco and Wayflyer and the first company of its type in the Middle East.
Its primary value propositions are twofold: first, it offers online businesses AI-based insight to help them optimise their advertising spend and maximise profits. Then, it offers these businesses revenue-based flexible payment terms, on that advertising spend, to ensure sustainable growth without cash constraints.
Currently operating in the UAE and Egypt, FlapKap will soon launch in Saudi Arabia. The company also expects wider MEA expansion and rapid merchant acquisition.
