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JamJar Investments raises GBP100m VC fund to back a new generation of challenger brands

British VC JamJar Investments has raised a fund of over GBP100 million from institutional investors, founders and via a crowdfund to expand their ability to back early-stage consumer brands across the UK and Europe.

This includes a cornerstone commitment of GBP48 million from the British Business Bank’s Enterprise Capital Funds (ECF) programme, making JamJar the largest ECF to date.

This second fund, the first institutionally backed fund for JamJar, will solidify their position as the UK’s leading consumer fund and allow them to invest in and support an even greater number of ambitious founders. The JamJar partners are once again backing the fund with some of their own capital alongside that of the institutional investors.

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