London-based consultancy firm, GRAPH Strategy, has provided Commercial Due Diligence to support two private equity firms with investments into rapidly growing technology businesses.
In March 2022, Farview Equity Partners, a European growth equity investor, made an equity investment in Amplience, the leading commerce experience platform. Amplience was founded in 2008, and since then has made its mark by simplifying how content and commerce teams at the world’s best brands and retailers manage and deliver omnichannel commerce experiences. The company has experienced rapid growth in customers, partners, users and revenue and has further expanded into North America, EMEA and APAC
The team at GRAPH Strategy conducted a large-scale study of retail decision-makers, to help Farview form an ambitious growth plan for the Amplience investment.
The second deal, which was completed in May, saw GRAPH support Maven Capital Partners with its investment into ProofID, a fast-growing provider of identity and access management (IAM) services.
