VEON Ventures has completed a $15 million investment as part of a Series A round for Dastgyr, a Pakistan-based B2B e-commerce marketplace platform.
This investment will contribute towards boosting Pakistan’s e-commerce market.
Dastgyr offers businesses a one-stop-shop application that connects thousands of retailers with suppliers to give them access to real-time visibility on pricing and financing rates. Platform partners have included Coca-Cola, Nestle, and Reckitt.
The deal is VEON Ventures’ largest investment in a Pakistani start-up and reflects the Group’s continued commitment to the region and to the growth of Pakistan’s digital economy.