BC Partners is to acquire a majority stake in Madison Logic, a specialist in Account Based Marketing, from Clarion Capital Partners .
BC Partners is to acquire a majority stake in Madison Logic, a specialist in Account Based Marketing (ABM), from Clarion Capital Partners (Clarion).
Other shareholders including CEO Tom O’Regan and Co-Founders Vin Turk (COO) and Erik Matlick, along with Clarion, will maintain ownership stakes in Madison Logic and continue to support the business in partnership with BC Partners.
BC Partners has developed a thematic focus on digital commerce, digital marketing and digital transformation with investments in Chewy.com, an online pet retailer in 2017, and in 2021 both Valtech, which designs, builds, and runs digital experience, commerce and connected platforms for over 600 customers across industries globally, and EAB, a provider of subscription-based research, software, and technology-enabled services to the higher education industry.
