Consumer-focused private equity firm Main Post has made a minority growth investment in Smoothie King, a global purpose-driven smoothie brand, positioning the brand for accelerated growth, innovation, and market leadership.
Specialising in founder-run, high-growth challenger brands, Main Post’s partners bring deep operational expertise, expansive industry relationships, and a proven ability to transform brands into category leaders, including the likes of iconic, high-growth franchisor concepts like Jimmy John’s and leading franchisee businesses like Flynn Group.
“We are excited to partner with Smoothie King’s strong leadership team and franchisees to support the company in capitalising on its Clean Blends menu, impressive customer service ranking, 1,200+-unit restaurant base and category leadership. Smoothie King is well positioned to enter its next phase of growth and fulfill its bold and inspiring vision to become one of America’s favorite brands,” according to Jeff Mills, Managing Partner at Main Post.
North Point acted as the exclusive financial advisor to Smoothie King on the deal.
