ATL Partners, a sector-focused private equity firm, has sold its majority stake in GCL, a global leader in live events and luxury goods specialty logistics, to Providence Equity Partners, a private equity firm with significant experience investing in and supporting the growth of companies in the entertainment and media sectors.
The sale was signed in May and completed on 1 August, 2025. As part of the transaction, ATL will retain a minority equity stake in the company.
ATL initially sourced this transaction in 2018 in a proprietary transaction from GCL’s founder. Since then, GCL has grown into a global specialty logistics platform with a diverse portfolio of brands including Rock-It Cargo, DIETL, and CARS.
The firm’s support has helped the company expand its global footprint and enter new verticals. At present, GCL executes more than 10,000 projects annually in over 160 countries, enabling some of the biggest moments in music, sports & production, fine art, and automotive.
Jefferies, JP Morgan Securities, and Moelis & Company served as financial advisors and Gibson, Dunn & Crutcher served as legal advisor to the company.
