Rainier Partners-backed Wilmar has acquired EZRED, a designer, manufacturer, and distributor of lighting, tool organisation, and hand tools for the automotive aftermarket.
EZRED was founded in 1966 and has grown to be a premier designer and engineer of innovative products focused on serving the professional and consumer automotive markets worldwide.
Based in Denville, New Jersey, EZRED has built a reputation of excellence, providing unparalleled customer solutions to its partners for nearly 60 years.
Founded in 1971, Wilmar is one of the leading distributors of hand tools, specialty tools, and related accessories in North America, primarily serving customers through the automotive retail channel.
The highly synergistic partnership with EZRED bolsters Wilmar’s exposure to the attractive professional segment of the automotive aftermarket, while introducing cross-selling opportunities across both end markets and customer bases.
Fairmount Partners served as the exclusive financial advisor to EZRED.
