Liftoff, which is backed by Blackstone, has raised $437m in its revived US initial public offering, pricing above the marketed range and marking a successful return to the public markets after an earlier attempt was withdrawn, according to a report by Bloomberg.
The company sold 19 million shares at $23 each, above its $20–$22 indicative range, implying a valuation of approximately $3.83bn based on outstanding shares disclosed in its filings.
The listing represents Liftoff’s second attempt at going public this year. The firm previously paused its IPO plans, which had targeted significantly higher proceeds, amid broader volatility in software and AI-adjacent equities and concerns about sentiment in the tech sector.
Liftoff, which specialises in mobile app advertising and user acquisition, previously sought to go public earlier in the year before withdrawing its registration. It refiled weeks later, signalling renewed market confidence in the offering window.
The valuation compares with a $4.3 billion mark assigned in 2025 when General Atlantic acquired a minority stake in the business.
Financial disclosures show Liftoff recorded a net loss of $23.1m on $685.7m in revenue in 2025, an improvement from a $48.2m loss on $519.3m in revenue a year earlier, reflecting continued revenue growth alongside narrowing losses.
The company uses an AI-driven predictive advertising engine, known internally as “Cortex,” to optimise ad placement and targeting across mobile applications, which it says underpins its core revenue generation model and global scale, reaching roughly 1.4 billion daily active users in the fourth quarter.
