Innogest, the largest venture capital firm operating in Italy, is the lead investor in a Series B fund acquisition of USD8m by beeTV, inventors of
Innogest, the largest venture capital firm operating in Italy, is the lead investor in a Series B fund acquisition of USD8m by beeTV, inventors of the PCC (Personal Content Channel).
beeTV’s target is to become the default entry system for television viewers into their world of TV entertainment and the company has plans to invest in sales and expand its penetration into the US and Far East markets.
“This is the single largest investment our firm has ever made,” said Marco Pinciroli, Innogest CEO. “This fact alone shows how much we believe in beeTV, with the concept, its management, and its business strategy.”
beeTV offers a platform operator’s subscribers their own Personal Content Channel (PCC), which resides in their set top box (whether IPTV, cable, satellite, mobile or DTT), their mobile phones and their PC. The PCC identifies the subscriber, searches all the content sources, including broadcast TV, subscription TV, VOD, SVOD, PPV, and PVR/Catch-up and pushes the relevant content to that subscriber.
“We already knew we had the most innovative product on the market. Now we have the means to push it to the next level,” said Rodolfo Hecht, beeTV’s Chairman. “We are proud of being one of the few companies that is able to announce a major VC deal in today’s frozen market.”
By using a proprietary, contextual matching algorithm, the PCC pushes relevant content through an entertaining, personalized “channel”, while automatically anticipating viewer needs and desires, taking into account context, schedule, behavior, and even mood of the viewer.
