Private equity firm Riverside has acquired Mansell Group, a provider of web-based email technology-enabled marketing.
Mansell’s products allow companies to create, send and track marketing materials.
It also provides SMS mobile marketing, broadcast voice messaging, database management, customer intelligence and online lead generation services.
Mansell is the first investment funded from Riverside Micro-Cap Fund II.
Loren Schlachet, Riverside managing partner, says: “We see a lot of growth potential in Mansell, both via add-on acquisition and through enhanced sales. Mansell provides an outstanding service, and we believe we can deepen existing relationships while building new ones.”
Allen Nance, Mansell president and founder, adds: “Riverside was an ideal fit for our growth plans. Their track record as a partner is impressive. We’re excited about the sales and marketing expertise they will bring to help us take Mansell to the next level.”
Fifth Street Capital provided financing.
