Alarm Capital Alliance (ACA) has partnered with Norwest Venture Partners (NVP), a global investment firm with USD3.7 billion in capital under management.
ACA provides capital return and valuable operational resources to alarm companies via its dealer and portfolio acquisition programs as well as residential security services and home automation technologies to households across the United States.
The security alarm industry is expected to grow into a USD43 billion dollar market by 2015. NVP was drawn to ACA because of this significant market opportunity, an exceptionally strong leadership team and the company’s unique, multi-channel approach, including offerings to a traditionally underserved segment of the security alarm market (small-to-medium-sized independent security alarm companies), direct sales to consumers as well as a dealer program.
"ACA is in a phenomenal position to capture continued market share because of its flexible business model and the strong reputation it has developed in the industry and among its partners. The leadership team not only understands how to create a satisfied customer network, but it has also identified key growth strategies, such as leveraging the rapidly increasing adoption of interactive and home automation solutions, that will significantly differentiate the company in the years to come," says Sonya Brown (pictured), partner, Norwest Venture Partners. “ACA has proven that it is a formidable competitor in this growing market, and we look forward to partnering with the team to expand the business further and pursue strategic opportunities that are currently on the horizon."
"Our business has always been centred on providing exceptional service to our residential and small commercial customers and partners. The strategic guidance and deep network of technology, marketing and recruiting relationships that NVP brings to the table will help us pursue multiple strategic growth initiatives and continue to offer superior customer service," says Amy Kothari, CEO, ACA. "We are very excited about our partnership with NVP and we look forward to leveraging the best practices of many other successful growth companies with whom NVP has partnered. We know Sonya and the NVP team will be instrumental in working with us to take our company to the next level."
ACA has identified vital new growth areas to meet customer demand, and has already made key hires to support this process. Also as a part of today’s announcement, Sonya Brown and Rob Arditi of NVP will join ACA’s board of directors.
