Friendgiftr, an e-commerce firm providing virtual pre-paid cards through the social web, has agreed to be acquired by private equity firm Aurora Borealis Investments. The terms of the deal have not been disclosed.
"This is huge," says Rob Carpenter, Founder and CEO of Friendgiftr. "Since our launch, we have been working to create innovative virtual solutions for the pre-paid economy, and this acquisition is validation of that. It’s definitely exciting."
Friendgiftr is the first company to have commercialised social media with multiple major merchant brands by providing e-commerce storefronts, mobile storefronts and unique partnerships with digital content providers, among others. It has partnered with companies ranging from groundbreaking startups to Fortune 500 businesses, and its technologies and business methods have been replicated by some of the most successful companies in the world.
"Taking a startup from an idea on a sheet of paper to being acquired is almost an unreal experience, and I feel fortunate to have had that opportunity," says Carpenter.
Carpenter, who is also a successful social and political entrepreneur, will move on to new opportunities ahead.
