TA Associates, a growth private equity firm, has completed an investment in Flashtalking, an international advertising technology company.
Terms of the investment have not been disclosed.
Flashtalking provides a software platform for intelligent ad serving – the creation and delivery of online advertising campaigns, including robust post-delivery analytics and reporting. Customers build, execute and track campaigns via an efficient self-service platform.
The company offers products for desktop, tablet and mobile devices across multiple ad formats, including video, rich media and standard display. This is complemented by a dynamic creative platform that is used to deliver real-time creative units using multiple data inputs and a flexible, rules based engine.
Flashtalking serves billions of ad impressions throughout Europe, the US and other international markets. The company’s clients include a blue-chip roster of online advertisers and leading media buying and creative agencies. Flashtalking is headquartered in London, with additional European offices in Leeds and Cologne, and US facilities in New York, Chicago, Los Angeles and San Francisco. The company was founded in 2001.
“Flashtalking has done an impressive job moving from a strong legacy of rich media serving into a broad, full ad serving platform with industry leading functionality across ad building, reporting and analytics,” says J Morgan Seigler, a principal at TA Associates (UK), who will join the company’s Board of Directors. “The company is an attractive investment for a number of reasons, including excellent financial performance and a highly-attractive, diversified customer base that includes many of today’s leading online brands and agencies. We are excited to complete this investment and look forward to working with Flashtalking to continue its rapid growth.”
“TA Associates is an ideal partner for the next phase of our growth,” says Paul Cunningham, founder and CEO, Flashtalking. “As our business has grown, we face new challenges and opportunities. TA has tremendous experience in helping to scale software and adtech companies and their global expertise will be a true asset as we seek to continue our US expansion and potentially further internationalize our business.”
Travers Smith and Goodwin Procter provided legal counsel to TA Associates. Corporate finance advice was provided to TA Associates by Madison Alley Global Ventures. SGH Martineau served as legal counsel to Flashtalking.
