Gousto, the new recipe box delivery business that recently appeared on Dragon’s Den, has raised further funds from investors.
A group of food industry veterans has invested GBP130,000 and the Angel CoFund has invested a further GBP120,000. Along with initial backers, this has given Gousto a total of half a million pounds worth of investment.
Gousto, the brainchild of Timo Schmidt and James Carter, delivers organic, local produce in exact portion sizes, for specific recipes – therefore eliminating any waste, making the cooking process easy for users and encouraging healthier home-cooked dining.
This latest fundraising round will be used to further improve the customer experience. Gousto aims to introduce a number of features to make the service even more customer friendly. With growing customer numbers, Gousto will invest in their delivery, so customers will very soon have a more flexible service. The food industry investors will also specifically help Gousto with all food related issues, such as sourcing, packaging and logistics.
Schmidt says: “At Gousto we want to share our vision of making it easy to cook delicious and healthy meals at home. This latest round of funding means we can both improve and grow our service and we’re delighted that our new investors are showing so much confidence in us.”
George Whitehead, chairman of the Angel CoFund, says: “Gousto is a business with major potential that needs upfront investment to enable it to really take off. The Angel CoFund is set up for exactly this kind of business – we want to get cash to good businesses that can then scale fast. The Dragons missed out on this investment in part because they didn’t have our advantage of spending the time to get to know the business, team and leading industry co-investors. A part of me however looks forward to the Dragons wincing at their missed opportunity when they see Gousto continue to grow from strength to strength.”
