Terry Hunter, chief executive of Tryzens, and his senior management team have completed the acquisition of the digital solutions provider from its parent company Jaywing with backing from Scottish Equity Partners (SEP).
UK-based Tryzens, which also has offices in Bulgaria and India, is one of Europe’s leading providers of digital retail solutions. The company provides technology around digital design, development, delivery, integration and strategy. Tryzens helps businesses increase sales, enhance customer experience, ensure site performance and stay ahead of competitors.
The company has over 200 staff and blue-chip clients including Dunelm Mill, JD Sports Fashion Group, Tesco, Austin Reed Group, Charlotte Olympia, Timberland, Tally Weijl, and Waitrose.
Hunter (pictured) says: “This is a fantastic opportunity to really focus on the core business of Tryzens – and to expand across Europe, and internationally. We are delighted to have the support of SEP and look forward to taking the company to the next stage.”
Andrew Davison, a partner at SEP will join the company’s board. He says: “Tryzens is a leading UK digital solution provider. We have been impressed with the technical innovation, in-depth business knowledge and creative vision of the management team. Our investment will help future growth by enabling the company to further promote its e-commerce solutions and build on its already strong reputation in the market.”
