Quadriga Worldwide, a provider of guest technology managed services for the hospitality industry, is merging with the SmarTV Company, a developer of interactive entertainment solutions for commercial and consumer markets.
The merged company’s mission is to maximise guest engagement and satisfaction, enhance the HSIA and entertainment experience, and strengthen on-property value through increased revenue and operational efficiencies for hotels.
Operating under the Quadriga Worldwide brand name, the company will focus initially on North America, Europe, the Middle East and Africa where the group has existing sales and operational resources. SmarTV, which will rebrand as Quadriga Technology, will continue to provide technologies and products to enhance the overall Quadriga Worldwide brand with additional software development and hardware product innovation to deliver hoteliers an integrated platform that drives value through guest engagement.
With a combined R&D organisation of over 60 professionals focused on delivering the latest technology, and drawing upon 30 years of serving the hospitality market, Quadriga Worldwide will offer hoteliers in all tiers of the market an integrated product line with greater user interface design flexibility, mobile and wireless solutions, better analytic and measurement tools, and advanced technologies for ease of streaming and consumption of content via guest-centric devices.
“Both companies share similar core values, company missions, and industry goals, which make this union the perfect marriage,” says Roger Taylor, CEO of Quadriga Worldwide. “Hoteliers are looking for an experienced and financially secure guest technology partner with the ability to give them market-leading, ROI-proven technology and unmatched service and support.”
“Our strategic vision and operating plan is to become the premier global supplier of guest-facing hospitality technologies and services,” says Seale Moorer, chairman of SmarTV. “To that end, we will expand the group by developing additional products and broadening our managed service offerings. We will also make additional transactions resulting in better geographic market coverage and distribution. Our ultimate goal is to provide hoteliers with a single source for guest-facing technologies anywhere in the world.”
The companies have executed the initial agreement and started integration planning. Moorer will become chief executive officer of the combined group and will focus on the overall group’s vision and global presence in addition to driving the group’s product development efforts. Taylor will become Quadriga Worldwide’s president and chief operating officer focusing on the operational performance and growth of the group in all geographies. In addition, Nikki Beckett will join the board of directors as chairman. Completion of the merger is scheduled for December 2014.
