Bridg, a marketing software company that leverages point-of-sale data to drive precision-marketing campaigns for restaurant and retail brands, has secured USD11 million in Series B Funding.
The financing was led by Morpheus Ventures, with participation from new investors NextEquity Partners and Visa, as well as returning investor March Capital.
“Bridg solves the huge information disadvantage of brick and mortar retailers and restaurants relative to their online counterparts. Bridg uses artificial intelligence and big-data probabilistic models to help restaurants and retailers identify who their customers are, how often they visit and their specific buying habits, all of which enhances the ROI of their marketing and customer engagement programs,” says Joseph Miller, partner at Morpheus Ventures.
“Bridg is a leader in bringing the transformative analytical technologies typically used by online juggernauts and applying them to allow brick and mortar retailers to grow their businesses,” says Jim Armstrong, managing director, March Capital Partners. “They are a great example of the type of innovative company that March Capital sees driving the Los Angeles tech market.”
“We are thrilled with the confidence these investors have in our ability to help restaurants and retailers better understand today’s consumer. Our differentiated approach to precision marketing empowers brands to reach and engage new consumers, bring back lapsed customers and increase in-store visits among their existing customer base. Our new investors will help secure value-added data and assist Bridg in penetrating top retailers across the US,” says Amit Jain, founder and CEO, Bridg.
