SEMrush, a competitive intelligence and end-to-end analytics platform for digital marketing professionals, has raised a total of USD40 million in funding led by Greycroft, Siguler Guff, and e.ventures.
SEMrush is used brands such as Booking.com, eBay, HP, and BNP Paribas.
“In today’s increasingly connected world, many companies win or lose based on their marketing strategy, specifically their digital strategy,” says Oleg Shchegolev, CEO and co-founder of SEMrush. “In 2017, digital ad spend finally surpassed TV. While competition in digital marketing intensifies, SEMrush is dedicated to continue helping marketers all over the world build and execute winning marketing strategies.”
Dylan Pearce, Partner at Greycroft, says: “SEMrush has emerged as the global leader in digital marketing software and a must-have solution for virtually all competitive companies. With its world-class technical talent, we believe SEMrush can become the next great technology platform.”
The funding will allow SEMrush to expand its Machine Learning powered market intelligence capabilities and proprietary database. The database supports more than 125 countries through many signals and data sources. These comprehensive data sets include search engine marketing (SEM) data such as one of the world’s largest backlink indexes, user behavior data, social media performance metrics, and brand mentions. SEMrush’s software combines and analyses these signals to provide users with actionable insights. This enables clients to answer complex questions such as, “How can my page load or bounce rate impact my ranking in search engines?”, “What backlinks might be bad for my website?”, or “What title or topic should I choose to make my article perform?”
“Siguler Guff is proud to be the first institutional backer of the company, and recognises the tremendous commercial value that SEMrush brings to its clients, small and large, in over 150 countries,” says Roman Simonov, Managing Director of Siguler Guff. “As the firm grows at high pace, this funding round will take the company to the next level in terms of products offered and verticals covered”.
SEMrush will also expand to additional platforms such as Amazon and Baidu, as new and existing platforms become vital to any digital marketing strategy. Furthermore, the funding will drive strategic acquisitions, enable SEMrush to scale the executive team, and support its best-of-breed technical expertise.
“The most important thing I can have really is data. Data is my currency. I need to support initiatives, business cases – any tools that give me insight I find incredibly useful,” says Nick Wilsdon, Product Owner, Search, Vodafone Group. “Then when it comes to measuring these initiatives, the reporting comes in handy. SEMrush is a very solid package that delivers exactly that.”
