AB Tasty has secured a USD17 million Series B investment from Korelya Capital and Partech Ventures, with participation from previous investors Xange Private Equity and Omnes Capital.
AB Tasty will use this round of funding to extend its leadership position in conversion rate optimization and accelerate its commercial development in the US, where the company will focus on expanding its current portfolio of clients such as Sephora, Mercedez-Benz, Groupon and Pizza Hut.
“We have had triple digit growth rates in Europe for the past consecutive six years and have built a substantial portfolio of customers,” says Alix de Sagazan, co-founder of AB Tasty. “We are confident it is the right time to address the US market more aggressively and this round of funding brings new relevant investors to help us achieve success internationally.”
“The future of marketing will undoubtedly be powered by automated processes that enable brands and marketers to deliver relevant and engaging experiences to customers at scale,” says Reza Malekzadeh, general partner at Partech Ventures. “We have been very impressed by the vision and flawless execution of the AB Tasty team and believe that they are very well positioned to bring this new generation of tools for the market.”
AB Tasty is a conversion rate optimisation SaaS provider that powers enterprise companies around the world to boost online sales by allowing marketers to understand their customers and act on them. By analysing thousands of customer journeys, marketers can understand their user’s behaviour and identify friction points on their websites.
With AB Tasty’s advanced personalisation and testing technology, clients can create experiments in real-time and evaluate the effectiveness of different website configurations, ultimately leading to increased sales.
“The AB Tasty tool smartly observes and understands customer journeys in real time, suggests alternative versions and identifies a segment of users to target automatically, without the need for human intervention,” says Remi Aubert, co-founder of AB Tasty. “We have worked on this for a long time and we are confident it’s what the market has been waiting for.”
This latest round of funding builds upon a previous round in 2016 that enabled AB Tasty to first open its doors state-side with an office in New York. After securing a sizeable list of US clients, including Ashley Furniture and Competitor Group, the company anticipates substantial growth of both the team and client list after closing this round of funding.