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Abris Capital invests in Orbitvu

Abris Capital Partners, a Central European private equity investor, is to acquire a majority stake in Orbitvu – a specialist in automated product photography solutions.

Orbitvu, founded in Poland in 2010, has grown to become the leading player in the global market for automated photography solutions. The company provides a one-stop-shop solution for visual content creation and management via compact photo studios and software. Customer benefits include time and cost savings in content production and post-processing.

Orbitvu’s solutions are used to capture still and 360° product images as well as live model videos for various sectors including apparel, consumer goods, luxury, home & garden and B2B manufacturing. 

Abris will support the company’s growth through further expansion of its sales and marketing operations as well as extension of its product offering. In addition, there may be the potential for M&A opportunities to further strengthen the company’s competitive position.

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