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Ad tech platform Good-Loop closes USD6.1m Series A round

Good-Loop – a global ad tech company that converts people’s attention to ads into donations to good causes – has closed a Series A round of USD6.1 million (GBP4.5 million) led by led by New York-based investment fund, Quaestus Capital Management (QCM).

Additional backing came from Scottish Enterprise, impact investor SIS Ventures, European ad tech fund First Party Capital and investment raised on the crowdfunding platform Seedrs – bringing total investment into the ad tech for good platform to USD8.2 million (GBP6 million) since it was formed in 2016.

The funds will be used to accelerate the company’s product roadmap, including the development of new solutions aimed at reducing digital advertising’s substantial carbon footprint. The company also plans to expand its international teams, including opening new offices in New York and Chicago to serve its growing US markets that currently comprise 33 per cent of total revenue.

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